I was asked my opinion about Burlington Stores, American Eagle, and Victoria's Secret. Dom Chu ended the segment with "harsh." But retail has stiff competition.

Burlington's story is about opening up 500 new stores - a 50% increase over five years partially based on taking over the stores of Bed Bath & Beyond. What a great example of creative destruction. What I don't have an opinion on is if management can pull it off. Time will tell.

Then we get to American Eagle. Teenagers love it. Stock has been sideways for 10 years. They really execute well and raising guidance, but it takes more than that to make profits that will move the needle. I suggest listening to the investor conference the next day that management said would lay out the strategic plans going forward.

We end with Victoria's Secret. Dead and dying. New stores with a make-up counter isn't going to change a waning brand.

The big picture is that a great firm doesn't always translate to a stocks that go up.